We were delighted to be invited to the Mamas & Papas Blogger event at their Head Quarters in Huddersfield via Mum Panel to take a sneaky peek at their new ranges for Spring/Summer 2012. Being our first official blogging event it’s safe to say that I was very excited at prospect of seeing the new collections and at visiting the inner sanctum of Mamas and Papas. Even on the day when I was suffering from a nasty migraine I still couldn’t wait to get there. Feeling rather poorly and sorry for myself I set off with my notepads and camera in tow.
It was a refreshing change to be invited to an event closer to home as they are usually down south, not wanting to miss an opportunity like this I jumped at the chance.
Now it’s no secret that Mamas and Papas happens to be one of my favourite stores, we purchased our beloved Gingerbread stripy blanket which was my only baby must have whilst pregnant. It was the item that I simply had to have. Even at 11 months old it is a firm favourite with Isabelle to! Everything I know about the brand so far oozes quality and style.
What I didn’t realise was quite how much “family” played a part in the running of Mamas and Papas. Mamas and Papas is truly a family run company that started out as a small baby boutique in Huddersfield when David and Luisa Scachetti were expecting their first child, Amanda. Their inspiration to start Mamas and Papas came when they were frustrated at the lack of choice when it came to prams and nursery furnishings, they turned to sourcing their own in Italy. Their friends and family were so impressed that they were asked if they could help with their nurseries to. From then Mamas and Papas was born. Celebrating its 30th Birthday this year, Mamas and Papas is a thriving business and one of the market leaders in nursery products, with over 50 stores in the UK and many more around the world. Providing an uncompromising approach to quality, style and the attention to detail is what makes Mamas & Papas so special.
David and Luisa are still very much permanent features at the company and Luisa still personally approves every single product that they sell. We were also lucky enough to spend time in the company of their two daughters, Amanda and Olivia who now work within the family business. Being family focused has made me very passionate about the brand itself.
After a short journey and a brief (and unexpected) trip into the Mamas and Papas Factory Store we had arrived.
Met by the lovely Lynne at Mum Panel we were taken for a quick meet and great (and a spot of lunch) then on to our purpose of the day. To give feedback and our views on the new range, this is due to be released in 2012.
Split into groups and taken around the large showroom I felt like a child in a sweetshop. It was prams & baby items galore!
I didn’t know where to look first, in every direct there were prams and carriers and toys. Dotted around on fabulous displays in many different colours, styles and shapes, I have never seen anything quite like it. It was brilliant!
We were shown around excitedly by the team everything from the latest buggies and strollers to the top-of-the-range pushchairs and also baby carriers including the new features and the new colour ways. It was great to see the staff so passionate and knowledgeable about their products. They certainly took pride in every product that we came to but also aiming to improve their products on the feedback they receive.
The first item to have a look at was the Trip
The Trip is the ultimate light weight stroller with swivel wheels. At a budget price of £39 (yes it really is just £39) it is extremely affordable. Even though it is low in price there is no compromise on quality. Easy to manoeuvre and collapse it makes it the ideal ultimate lightweight stroller.
Next came the Trek
Again a light weight stroller but the next step up from the Trip. With swivel lock wheels, a good sized basket and a slim fold it’s great for shopping and days out. An additional weather pack can be purchased for the Trek for an additional £25 which includes rain cover, hood and matching bag.
Retailing at £59
Following on from the Trek we were asked to look at the Tour
Again another stroller buggy but this time it is suitable from birth and has a reversible liner. Complete with a carry handle for when folded down and lock to make sure that it doesn’t unfold during travel etc. Featuring a Hood with viewing panel style window.
Another stroller/buggy with a large hood and bigger swivel wheels. Now on this hood there is a viewing panel with a flap. The flap is fastened with a magnetic button so unlike those hoods with Velcro viewing panels, it does not make any noise. You can check on your sleeping baby/toddler without waking them up. With the benefit of a cup holder it’s great for keeping your little ones happy with their drinks.
Available for £179 or £299 for a twin.
Now for one the items I was most excited about.
The Sync is BRAND NEW for Feb 2012.
A brand new hybrid (cross between a buggy and a pushchair) which will be available February 2012. Suitable from birth, featuring a multi-position recline toggle system, which means there is no more no jolting your sleeping baby when trying to adjust the reclining position and there is no restriction as to what levels the seat can be reclined. It will be available in two great colours Citrus or Berry with an all-black chassis. Like the pushchairs the Sync has a telescopic handle which is easy to adjust (great for when taking turns between mum and dad)
The best part is that folds really small with an intelligent folding system which means that none of the fabric touches the floor when it’s collapsed. Recently I have been looking for a stroller but have not had much luck; I wanted one that would tick all of my boxes. The Sync certainly does that and more. I’m in love, it was really easy to push around and maneuverer and with a rain cover included this could be the universal item I have been looking for. Could it get any better? Well at £195 it certainly does! I think I have found my stroller, maybe with this I will no longer need to have two or three prams at a time.