The Ultimate Pinterest Strategy: How I Use Tailwind to Get More Blog Views

Easy Pinterest Strategies for More Views!

Struggling to get more eyes on your blog? You’re not alone! But here’s the thing—Pinterest can be an absolute game-changer when it comes to bringing in traffic. Unlike Instagram or Facebook, Pinterest is more of a search engine than a social platform, meaning the right strategy can get your content in front of tons of new readers for months (or even years!).

Pair Pinterest with Tailwind, a super handy scheduling tool, and you’ve got yourself a traffic-boosting machine that runs on autopilot. In this guide, I’ll walk you through how to use both to grow your blog without spending all day pinning!

Why Should Bloggers Use Pinterest?

Pinterest isn’t just a place for home decor inspo and recipe ideas—it’s one of the best platforms to drive blog traffic. The best part? You don’t need a massive following to see results.

Because Pinterest acts as a visual search engine, your pins can rank for specific keywords and keep bringing in readers long after you’ve posted them. That means less effort and more rewards compared to other social platforms where posts disappear within hours.

Step 1: Optimising Your Pinterest Account

Before we dive into Tailwind, let’s make sure your Pinterest is set up properly.

1. Switch to a Business Account – This gives you access to Pinterest Analytics and lets you claim your website.
2. Enable Rich Pins – These pull extra details from your blog posts to make your pins stand out more.
3. Do Some Keyword Research – Use Pinterest’s search bar to find popular keywords in your niche. Examples:
   • “How to grow a blog with Pinterest”
   • “Pinterest strategy for beginners”
   • “Best Pinterest marketing tips”
4. Create SEO-Friendly Boards – Keep your board names simple and keyword-rich (e.g., “Blogging Tips for Beginners” or “SEO & Pinterest Growth”).

Step 2: Creating Click-Worthy Pins

Pinterest is all about eye-catching visuals, so your pins need to pop!

• Use Canva to design pins that stand out
• Stick to bright colours and easy-to-read fonts
• Add text overlays with catchy headlines
• Include your blog’s branding for consistency

Step 3: Scheduling Pins with Tailwind

Now, let’s talk about making your life easier—because no one has time to pin manually all day!

What is Tailwind?

Tailwind is a scheduling tool that lets you plan and automate your Pinterest posts, so your content is going out at the best times without you lifting a finger.

How to Use Tailwind to Grow Your Blog:

1. Schedule at least 40 Pins per Month – Consistency is key! Pin fresh content regularly to stay visible.
2. Join Tailwind Communities – Connect with other bloggers in your niche and share content for extra reach.
3. Use SmartLoop – Tailwind will automatically repin your best-performing content to keep it in circulation.
4. Check Your Analytics – Track what’s working (and what’s not) so you can tweak your strategy.

Step 4: Why You Should Repin Other People’s Content

Yep, you read that right! Repinning other bloggers’ content (as long as it’s relevant) can actually help boost your own visibility. Here’s why:

• It Keeps Your Boards Active – Pinterest rewards accounts that are regularly sharing good content.
• Helps with SEO – Repinning content with keywords you’re targeting tells Pinterest what your board is about.
• Builds Connections – Supporting other bloggers can lead to collaborations and more exposure.
• Gives Your Followers More Value – The more helpful content you pin, the more likely people will follow your boards!

Pinterest Growth Tips for Maximum Results

If you want to make the most of Pinterest, keep these golden rules in mind:

• Post Fresh Pins Regularly – Pinterest loves new content, so make multiple pin designs for each post.
• Optimise Your Descriptions – Add relevant keywords in your pin descriptions to improve searchability.
• Stay Active – Keep repinning quality content to stay on Pinterest’s radar.
• Track & Adjust – Use Tailwind and Pinterest Analytics to figure out what’s working best for you.

Final Thoughts

Pinterest + Tailwind = a match made in blogging heaven! With the right strategy, you can set up an automated system that sends a steady stream of readers to your blog—without spending hours online.

So, are you ready to start using Pinterest the smart way? Sign up for Tailwind and get those pins working for you!