Does Your Blog Need A Boost? Try This

Running a blog is a full-time job. Just ask anyone who does it for a living!

But sometimes, it can run into trouble. You can’t always think of new posts or you might just run out of time. 

  The good news is that there are multiple ways to turn this situation around. And once you know what they are, they can make your blogging a breeze. 

Here’s everything you need to know: 

Encourage Comments And Contributions From Your Readers

One idea is to encourage your readers to comment and make contributions of their own. Shifting the work onto them (instead of being all about you), can have a profound effect.

Today, user-generated content (UGC) is big business. Everyone wants their blog to have plenty of it (because of how unbelievably valuable it is). 

If you can add it to yours, you can better engage your community and encourage them to become more active members of what you do. The more you can get them to launch discussions, the less likely you are to get burned out. 

Promote Your Blog

Another strategy is to actively promote your blog instead of waiting for interested readers to find you (usually, they won’t). 

The best place to start is on all the major social media platforms. These provide a base from which readers can learn more about you and what you do. Facebook, X, Instagram and YouTube are all excellent options for bloggers. 

Once you’ve done that, the next step is to move on to email marketing. Sending your contacts a newsletter every week is an excellent way to keep them interested in what you do. 

In fact, if you have an email newsletter, you don’t always need them to go to your site. You can just turn your emails into a sales funnel and do it that way. 

Lastly, it’s worth exploring link and content packages to avoid spending all your time guest blogging. The idea is to tap into someone else’s network of bloggers and get them to do the heavy lifting so you don’t have to. 

Improve The User Experience

Some blogs aren’t very user-friendly. You log on and can’t find anything (including the blog itself, sometimes).

Because of this, take some time out to evaluate whether your blog is easy for people to use. Can new visitors find their way around okay, or is it challenging? 

Think about the visuals, too, and whether they make sense for your subject matter. When people arrive on your home page, they should immediately get a feeling for where they are and what you offer. 

If you aren’t sure what background or theme to use, experiment and use various metrics to track your results. For example, you could use bounce rate (how many people click back to Google search) or dwell time (how long they remain on your pages). 

Website speed also matters. You want your pages to be snappy and respond as fast as technically possible to user inputs. 

Unfortunately, improving site speed is notoriously challenging and takes a while to get right. Older sites are at higher risk, but pages with multiple images can suffer. 

The best way to get around this is to use an SEO specialist who understands site speed issues. Usually, they can fix the problem without any fundamental changes required. However, sometimes you need to switch to a new server because your existing provider simply doesn’t offer enough bandwidth. 

Get Other People Involved

If you can’t make headway on your own, you could try getting other people involved. Teaming up with other successful influencers and bloggers can give you the support you need to progress and go further in your niche., 

One idea is to try a joint project – something you both work on. It could be an in-depth post, video, competition, survey or game. 

Whatever it is, make sure it is something that interests both your audiences. You don’t want a situation where you’re not getting anything out of the deal. 

You’ll find that when you collaborate with others, it brings out your best qualities. Suddenly, you become more creative and energised by what you’re doing. 

With that said, it’s not all plain sailing. You’ll also have to negotiate with the other bloggers and find ways to help them win, too, which involves effort!

Analyse Your Blog

You wouldn’t believe how many people who run blogs never analyse them to learn what’s working and what isn’t. Therefore, this could be a problem on your site. You might not understand where you’re going wrong (even if the answer is obvious when you look at the data). 

Fortunately, there are thousands of tools you can use in 2024 to analyse your blog and where you might be going wrong. For example, Google Analytics lets you see how your blog is performing and the content your readers enjoy the most. Other tools can probe rival blogs and see how they market themselves. 

Once you have this information, you can think about adapting your strategy. Often, the changes you need to make are simple but have a tremendous impact on readership numbers. 

Post Updates

Lastly, it’s essential to optimise your content and ensure that it meets SEO standards. Updating it regularly tells Google you’re active and that the search platform should promote you. 

The best way to do this is to pick a schedule and keep it. Telling yourself you will write for two hours every morning is an excellent way to instil discipline and ensure you fulfil your promises to yourself and your audience. 

At the same time, you want to make sure that whatever you post is valuable and informative. Avoid the temptation to generate “thin” content or use AI. Nobody wants to read that!

When you finish posting an update, double-check the meta title and description. Do they make sense for the content? 

So there you have it: some of the ways you can give your blog a boost. Multiple strategies are more likely to work than a single approach, so always bear that in mind.