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How to Build a Sustainable Marketing Budget for Your First Online Venture

How to Build a Sustainable Marketing Budget for Your First Online Venture

Many new business owners do not create a marketing budget properly. They simply choose an amount that sounds good and begin investing in marketing. In reality, a healthy budget begins with making just one simple calculation. Referred to as your break-even ROAS, you take your product price and divide it by your gross margin. This will determine the amount that...