Starting a business is challenging enough. Sustaining it and succeeding as a businessman is even more challenging. Being an entrepreneur is as much about business acumen, financial knowledge, and understanding statistics as personal grit, determination, and a vision to stand out and achieve something new. New businesses often have to deal with myriad financial and logistical problems, and it is alright if you tend to feel disheartened at times. However, you must think of a Plan B and move on. Some inspiration along the way would greatly help.
Best Business Books of All Times
Here are some of the best business books of all time that will help you learn the ropes of the business and eventually succeed.
This is Marketing by Seth Godin
The success of your business will depend on how many sales you have made; for that, you need to market products and services well. Seth Godin talks about how to make the most of marketing strategies and how the key is not to force unwilling customers to make a purchase. Instead, it is about marketing your ideas so that the customers come to you. He talks about strategies you can use for customer acquisition and retention and how reinventing your marketing strategy can change the game. He also talks about using limited resources and finances for small businesses in the best possible way. If you have trouble engaging with your customers, this is the book to read.
Deep Work by Cal Newport
As a small or medium business owner, you might have to juggle several tasks at once to save on resources. However, while multitasking seems like a valuable skill, Newport talks about how it fragments your attention and makes it difficult for you to concentrate on any one thing at a time. The key to success is to push till you have reached the goal, and this can be done by practicing how to maintain focus, which he terms as deep work. If you often feel overwhelmed trying to manage all areas of your business, this book is a must-read.
The Effective Executive by Peter F. Drucker
When you manage a business, not only do you manage the work to be done, but you also need to rely on and lead the people working for you. Being an executive officer is one of the hardest things you will ever do. Drucker makes it easy for you by focusing on five elements that will help you manage your business effectively. This includes time management, focusing on priorities, choosing the contributions you want to make, how to delegate tasks and mobilize the workforce, and most importantly, acquiring decision-making skills. Reading this book will help you figure out how to plan your business strategies and finances effectively.
The Hard Thing About Hard Things by Ben Horowitz
This book will give practical examples of the everyday things you need to run a business. When all the bigger aspects have been taken care of, much depends on how the day-to-day operations are dealt with. Even the simplest mistakes can bring down your business like a pack of cards. Horowitz wrote the book from his own experiences after his own company was almost forced to shut down, and he points out the mistakes one should avoid and the red flags to look out for while6 running business operations and especially to avoid financial problems.
Good to Great by Jim Collins
Being a businessperson requires the practice of one vital skill, which is discipline. Unless you are disciplined enough, you will not be able to do what needs to be done while running a business. You must face problems head-on and be disciplined in pursuing whatever is essential for your business’s success. Collins talks about how business degrees can teach you everything about running a business, but unless you have mastered the discipline to follow through with all of them, you will not get the success you deserve. This is truly an inspiring book that has stood the test of time.
4-Hour Workweek by Timothy Ferriss
Running a business can take a toll on your mind and body, and if you want to be a successful entrepreneur, you need to take care of yourself and your employees to run the business efficiently. Ferriss talks about how it is alright to feel overwhelmed from time to time while running a business and wanting to take a break. However, he also talks about using the time effectively so you do not feel bad about neglecting your work. This book is excellent for new businesspersons who might still be adjusting to the demands of running a business and how to invest in oneself.
Get to know more about finance books and business books from HookedtoBook.com. You will love how these books change your mindset and help you become a better entrepreneur.