Your website is the foundation of your online presence, and making it as unique as the business you run is essential to standing out among your competitors. Beyond creating a message that resonates with your specific audience, here are four ways to make your website completely unique.
Forget the template
It’s tempting to use a website template from one of the prominent website platforms to quickly get your website up and running. And while there are benefits of that approach, the chances are good that your website will end up looking very similar to someone else’s who has purchased the same template.
If you don’t have the budget for a completely customized website, take some time to customize the template and make it your own. Create your unique brand colors, fonts, and logos that showcase the personality of your company. Incorporate your personal photos or local photography that emphasizes your region.
You want your website to be memorable and to stand out for the right reasons. Shortcuts and out-of-the-box solutions will rarely help you get there. However, a custom solution at this stage can lead to higher returns in the future.
Step up your stock photography
How often have you visited a website and noticed the exact photo you saw on the last website? Unfortunately, there aren’t many excellent stock photography websites out there that offer high-quality, royalty-free images.
If your budget doesn’t allow for custom photography, you can create your own stock photography! Clean off your desk, open your laptop, and use your iPhone to take photos in portrait mode that zoom in on your notebook, to-do list, planner, notepad, etc.
Or, try a stock photography membership site like Styled Stock Society. They offer over 4,000 stock photo images and add new collections every month. So instead of paying outrageous prices for one photo, you pay a monthly membership fee and get access to as many images as you want!
Explore the use of video
User attention span is suffering right now in the digital age of swiping up, TikTok scrolling, and notifications galore. Expecting someone to read a 1,000-word blog post with no visuals is a hard sell. For small businesses, Corporate Video Production is an investment that can take your marketing to a whole new level.
From videos that showcase your physical space, inventory, behind-the-scenes footage, staff highlights, or new campaigns, using video throughout your website can elevate your brand and entice visitors to stick around longer.
Opt for a simple website over style
There’s nothing wrong with a pretty website, especially if your brand is feminine. However, choosing style over simplicity often leaves users feeling overwhelmed and confused about your message or finding the information they need.
Choose just one serif font for your website and stick to sans serif fonts everywhere else. Limit decorative elements or animations to places that make a real impact and ensure your navigation is concise and clear.
There’s nothing wrong with making your website unique and incorporating elements that enhance your overall brand. Just make sure that you’re not sacrificing clarity in the process.
Your website must be the hub of all your marketing efforts. Every marketing campaign should drive potential customers or clients back to your website where they can take meaningful action toward working with you or becoming a customer.
Take time to audit your website and evaluate if you can make some of these simple improvements to make your website stand out from the crowd.