It’s always important to look good, whether you’re enjoying a special occasion or just a weekend with friends. Whilst adult fashion has been a major focus for the media for many years, children’s fashion has often taken a back seat – until now! The last couple of years have seen a rise in kid’s fashion, with the children of celebs being papped as much as their parents – just think of Suri Cruise or the Beckham offspring. This doesn’t mean that designer brands are only for the rich and famous: today top designer collections are easily available on the internet. Websites like Alex and Alexa feature a huge range of boys and girls designer clothes, as well as toys and gifts, homewares and nursery accessories. So, why the sudden interest in kid’s fashion, and can you dress your kids in cool clobber on an everyday basis?
The rise of kid’s fashion can be partly attributed to trendy celebrity parents whose sense of style has extended to dressing their children. Being in the public eye and photographed by paparazzi means that some celebs are now just as conscious about the appearance of their little ones as they are themselves. Think of the Beckham children Brooklyn, Harper, Romeo and Cruz who are dressed to the nines not just for special occasions, but when they are out and about with their parents too. Many celebs have even launched clothing lines for children: Gwen Stefani designed a range called Harajuku Mini whilst model Heidi Klum designed a range entitled Truly Scrumptious, for Babies R Us in the US.
It’s not only celebrities who have realised the potential of the children’s clothing market and many big name brands have also extended into childrenswear. Designers like Missoni, Boss, Barbour and Roberto Cavalli all have children’s collections available, allowing parents to dress their kids in their own favourite designer brands. The extent of designer kid’s threads became apparent most recently, as London hosted the first Global Kids Fashion Week. Held in Covent Garden the event featured a well-attended catwalk show, as well as playful activities for children and their parents.
Designer clothes for children are not just for one-off events or special occasions, and many labels have created clothing lines which are both stylish and practical and so perfect for kids to wear on an everyday basis. Ralph Lauren, for example, has a number of polo shirts which provide a classic casual look, whilst for the girls Diesel’s line of jeans includes brightly coloured pairs for youngsters – ideal for the sunny spring months. Mums living in large cities may have the best access to designer stores on the highstreet, though any parent can shop for designer children’s clothing. Online boutiques like Alex and Alexa feature an array of designer kid’s clothing and shopping can be done from the comfort of your own home! You could even get your child involved in the shopping process, without the stress of the busy highstreet.